I want to showcase and detail our third and final Duality ZF advertisement in the XNA Roundup podcast:

Duality ZF featured in XNA Roundup #18.
See more Duality ZF on our Xona Games YouTube channel.

There it is.  And since the actual ad footage is the same as our first and second, I'll jump right into the details.  The advertisement is broken into four sections:

1. http://www.youtube.com/watch?v=pE8GitQDtlM#t=0m0s (per-roll logo and voice over)
2. http://www.youtube.com/watch?v=pE8GitQDtlM#t=0m38s (intro tease by host with video graphic)
3. http://www.youtube.com/watch?v=pE8GitQDtlM#t=6m45s (outro setup by host)
4. http://www.youtube.com/watch?v=pE8GitQDtlM#t=6m51s (30 second trailer)

You could also count the credits as well, with the mention of Xona Games, as well as the YouTube link (only in the YouTube version of the podcast, of course) to our Xona Games YouTube channel in the 30 second trailer.

In total our logo is shown four times, and our Duality ZF name is mentioned five times (twice in the intro tease).  This repetition of logo and name should help gamers remember our game when it pops up on the Community Games tab in the next month or so.  Despite the repetition, the advertisements are not too in-your-face or annoying, and appear to actually help the show feel more professional.  I personally cannot wait to see XNA Roundup's future advertisements, under the prediction I make that games that choose to pay for advertisements are typically among the better games.

Duality ZF is our upcoming Xbox 360 2D shooter video game.  It will be released into Xbox LIVE Community Games in the summer of 2009.  Price: 400 Microsoft Points.  Subscribe to our social networks for notification.

Also See:

• Duality ZF (official site)
• Duality ZF April 2009 Trailer (video)
• New Duality ZF Screenshots
• Duality ZF FAQ Answers

External Links:

• Duality ZF on Xbox Forums (xbox.com)
• Xona Games (YouTube, Twitter, Facebook, Vimeo)
• Xbox LIVE Community Games (xbox.com, Xbox Forums)
• Imphenzia Music
• XNA Roundup (official site, YouTube, Twitter, iTunes, Mevio)

About the Author:  I am Matthew Doucette of Xona Games, an award-winning, team-of-two indie studio concentrating on "intense retro" games (Xbox LIVE, PSN, WiiWare, and Windows PC). We've released Decimation X (XBLIG), a 1-4 player shmup, #1 best selling and #1 top rated XBLIG in Japan. We're working on Duality ZF (XBLA), a groundbreaking 1-4 player shmup, which placed #1 in Canada and #5 in the world in Microsoft's Dream Build Play 2010 contest. It features dual play, the ability to control two fighters at once, and a massively upgradable 32-stage spread/laser weapon system. 4 player dual play allows up to eight fighters at once.  Many of these features are never before seen shoot'em up firsts. Both games feature beautiful electronic Imphenzia soundtracks.  Help spread the word with our official dualityzf.com and decimationx.com websites.

P.S. Watch out for Score Rush (official website scorerush.com), another 1-4 player shmup. Coming soon to XBLIG.

*Shmup also known as: shoot'em up, 2D shooter, scrolling shooter, space shooter, spaceship shooter, retro shooter, etc.