Final Duality ZF Ad in XNA Roundup; Detailed

Monday, May 18, 2009
By: Matthew Doucette

I want to showcase and detail our third and final Duality ZF advertisement in the XNA Roundup podcast:


Duality ZF featured in XNA Roundup #18.
See more Duality ZF on our Xona Games YouTube channel.

There it is.  And since the actual ad footage is the same as our first and second, I'll jump right into the details.  The advertisement is broken into four sections:

  1. (per-roll logo and voice over)
  2. (intro tease by host with video graphic)
  3. (outro setup by host)
  4. (30 second trailer)

You could also count the credits as well, with the mention of Xona Games, as well as the YouTube link (only in the YouTube version of the podcast, of course) to our Xona Games YouTube channel in the 30 second trailer.

In total our logo is shown four times, and our Duality ZF name is mentioned five times (twice in the intro tease).  This repetition of logo and name should help gamers remember our game when it pops up on the Community Games tab in the next month or so.  Despite the repetition, the advertisements are not too in-your-face or annoying, and appear to actually help the show feel more professional.  I personally cannot wait to see XNA Roundup's future advertisements, under the prediction I make that games that choose to pay for advertisements are typically among the better games.

Duality ZF is our upcoming Xbox 360 2D shooter video game.  It will be released into Xbox LIVE Community Games in the summer of 2009.  Price: 400 Microsoft Points.



About the Author: I am Matthew Doucette of Xona Games, an award-winning indie game studio that I founded with my twin brother. We make intensified arcade-style retro games. Our business, our games, our technology, and we as competitive gamers have won prestigious awards and received worldwide press. Our business has won $190,000 in contests. Our games have ranked from #1 in Canada to #1 in Japan, have become #1 best sellers in multiple countries, have won game contests, and have held 3 of the top 5 rated spots in Japan of all Xbox LIVE indie games. Our game engines have been awarded for technical excellence. And we, the developers, have placed #1 in competitive gaming competitions -- relating to the games we make. Read about our story, our awards, our games, and view our blog.